Bored George

Bored George frames are designed to make a statement, using playful and bold shapes to create a range that reflects mood, attitude, and personality.  

Crafted using a specific plant-based Acetate from the Mazzucchelli factory in Milan, Italy. This acetate is derived from materials such as sustainably sourced wood pulp and cotton. When manufactured, acetate’s natural colour is embedded into the material itself as opposed to coated, which makes it unparalleled to most other plastics. It is also of strong, lightweight and flexible nature, which makes it incredibly resilient in structure.

All frames are fitted with featherweight lenses, and most importantly – the lenses are polarized with 100% UVA protection.